Thursday, June 28, 2007
Portfolio
Hi there and Thank You for reviewing visiting my temporary online portfolio. My website is under development. In the meantime I’m currently using the services of blogger.com to post some of my past work. I hope my offerings help to gain your confidence in my ability to tell your story. Please feel free to email any feedback to joe@copywithsavvy.com
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Press Release
CONOVER, N.C.—The fight against Breast Cancer and Car Shows don’t typically share common ties. However two Conover ladies have decided to make that link.
Best friends, Michelle Tester and Laura Manka will participate in the Avon Walk for Breast Cancer in Charlotte on October 21-22. As part of their fundraising efforts the pair will host a Car and Motorcycle Show Saturday August 19. The entry fee is $10 with all proceeds going towards Tester’s and Manka’s fundraising campaigns.
The show lasts from 8 a.m. to 1 p.m. and will be held at the corners of Fairgrove Church Road and U.S. Hwy 70 in Conover. (Between Bennett’s Smokehouse & Saloon and Affordable Cars)
Trophies will be awarded for the following categories: Best of Show, Most Artistic, Oldest, Newest, Most Unusual Auto and Most Unusual Motorcycle.
For more information about the show or Tester’s and Manka’s efforts in the fight against breast cancer, please contact 828-xxx-xxxx.
Bio
Depending on the nature of your business, your patrons may want to feel a certain bond with you, as if they know and relate to you. A comprehensive Bio intimately detailing who you are could do much towards gaining and cementing long-lasting, prosperous relationships with your customer base. Below is a piece I did for one of my clients, novelist K. Elliott. It's currently posted on his myspace page and has garnered positive feedback from many of the visitors to his page.
www.myspace.com/kelliott11
K. Elliott knows life’s about choices. He learned this the hard way. Before self-publishing his first novel Entangled, before moving 50,000 units, before becoming an Essence Magazine bestselling author, Elliott was jailed over a bad choice.
After graduating from High School, the Charlotte, N.C. native attended Central Piedmont Community College. It was 1992 and his life was full of promise. The only problem, Elliott didn’t recognize his own potential. Had he known his true value, maybe he wouldn’t have dropped out. Maybe he’d have resisted the streets and their seductive lure. But to Elliott, the idea of academics didn’t compete with fast earning potential of grinding in the streets.
However he quickly learned that everything has a price. His first cost was a place to stay. Elliott’s father didn’t approve of his decision. Believing his children should either work a job or attend school, he kicked his son out. Suddenly with no place to call home, the would-be hustler made due for a few weeks on a friend’s couch and plotted how he’d get back on his feet. Of course he didn’t learn the lesson his father was trying to teach.
Not understanding he had other choices, he totally immersed him self into the drug game. He found quick success. In no time, he was able to move from that couch to a place of his own, a nice one at that.
K. Elliott’s new hustle proved quite lucrative, placing him on the cusp of living a truly good life. At least that’s what he thought until 1993 when his house was raided by law enforcement. Now under arrest and confined to the Mecklenburg County Jail, the Charlotte native could only helplessly watch as time passed him by. The sudden uncertainties surrounding Elliott left him feeling devastated.
Yet what seemed tragic at first, ended up working to his benefit. The mundane pace of jail life actually gave Elliott a sense of solitude. Everything slowed down. There were no bills to pay, no contacts to make, no car, no home, no girl to love. Stripped away was any notion of material wealth. All that remained was time to think.
So he sized his young adult life up to that point and found it to be a waste. He recalled family members who’d been imprisoned for most of their lives because they wouldn’t stop hustling. Realizing he was following in the footsteps of convicts, Elliott finally learned.
On the outside he appeared to be the same hard-head. On the inside though, he’d had an epiphany. Although Elliott didn’t quite know how he’d make it, he finally recognized his own value. With that he decided, no matter what, he was leaving the drug game behind for good. All he had to do now was wait to see how his charges would pan out.
A few weeks later, all charges were dropped due to a technicality. He’d been given a second chance. Elliott had prayed for this to happen, but later grew to realize that his short brush with jail was his real blessing.
Upon his release, Elliott took a cabinetry job and re-entered Community college with a burning desire find his place in society. He maintained an overall 3.0 G.P.A. and did especially well on writing assignments. He’d, in fact, always enjoyed writing but had never taken it seriously until one day his English professor recognized his talent and encouraged him to pursue a career in that direction.
Bolstered by this encouragement, Elliott made writing his passion. He pursued class-after-class, workshop-after-workshop, honing his craft. Finally in 2001, Elliott put down the hammer and nails for good and harnessed all his training and drive into his first novel. The manuscript received offers from Triple Crown Publications and Kensington Publishing. But Elliott, now older and more experienced, had learned his lesson. Finally understanding his true value, the new author financed his own project. Forming Urban Lifestyle Press, Elliott printed 10,000 books and went back to those same streets where he once moved cocaine. But now his “powder” was entitled Entangled. With twisted plots and colorful language, Elliott quickly hooked his clientele. Sales skyrocketed, propelling his first novel to the Essence Magazine Bestseller list. Currently it’s surpassed 50,000 units in sales and continues to be a success. Additionally he’s penned his second work, Street Fame (2005), and co-authored The Ski Mask Way with famed hip-hop artist 50 Cent for G-Unit Books (2007).
Elliott’s success has sent him multiple signing offers from major publishing houses. However, he’s yet to find one to match the value he’s gains from pushing his own project.
Sometimes Elliott looks back at the young man he used to be in 1992. In many ways he’s still the same restless spirit he recalls. For him, that’s no problem. Yes he started out making choices he still regrets. But understanding that everything happens for a reason, he recalls that solitary time in a county jail when he decided to find redemption. Since that moment, Elliott’s evolution has continued to work in his favor.
Alley Hoops Jam Gets Marketing Boost From Time Warner Cable
Alley Hoops Jam received a big promotional boost when Time Warner Cable of Charlotte committed its marketing muscle behind the project. “ It was a natural fit for both of us,” said Frank Hosea, Vice President of Marketing at Time Warner Cable Charlotte. “The partnership conveys an added value for our customers who will have a fast and easy way to sign-up and participate. For Alley Hoops Jam, Time Warner Cable will provide a broader distribution and marketing tool to increase participation.”
Time Warner Cable customers will receive a bill insert in their monthly bills that will offer a discount to participate in the Jam, which takes place June 17 and 18, 2006.
The Alley Hoops Jam is a 3-on-3-basketball tournament created by Kimberly Edmonds and Yolanda Webb, owners of Y2 Management, LLC. The Jam’s objective is to spur economic development and education awareness in Charlotte’s urban communities. The tournament, held on “The Square” of Uptown Charlotte, is open to anyone or any group, age eight and older.
Edmonds and Hosea have both experienced successful 3-on-3 basketball events firsthand, Hosea as participant in an annual tournament in Louisville, KY and Edmonds grew up an avid fan in Flint, MI, where 3-on-3 basketball tournaments were highly supported. “3-on-3 Tournament play in Flint was absolutely electrifying!” said Edmonds. “With Alley Hoops Jam, we hope to create a similarly energized atmosphere in uptown Charlotte, NC.” Added Edmonds, “Our aims are to rally people around this event in support of businesses and to help participants reach their highest abilities, all while giving back to the community for the civic pride of the region.”
Time Warner Cable owns and manages cable systems serving 10.9 million subscribers in 27 states, which include some of the most technologically advanced, best-clustered cable systems in the country with more than 75% of the Company's customers in systems of 300,000 subscribers or more. Utilizing a fully upgraded advanced cable network and a steadfast commitment to providing consumers with choice, value and world-class customer service, Time Warner Cable is an industry leader in delivering advanced products and services such as video on demand, high definition television, high-speed data, wireless home networking and digital video recorders. Time Warner Cable is a company of Time Warner Inc.
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